Moss (the previous Moss Bros) is continuous its main rebrand and can “re-enter” the Scottish market on 7 March with a rebranded retailer within the upscale buying galleria St James Quarter, Edinburgh.
It’s a powerful location for the retailer to kick off its Scottish plans with the landmark vacation spot being positioned within the coronary heart of Scotland’s capital metropolis.
The two,372 sq ft flagship retailer is simply the newest in a UK-wide revamp plan that has seen the chain changing its shops to the brand new title and new look.
In 2023, the model opened 10 shops beneath Moss branding, together with the Manchester flagship. Now this Scottish flagship takes the model’s complete to 109 shops within the UK.
The brand new route sees the shop having a “stripped-back” look “to indicate off the product in a simplified means”.
The dropping of the ‘Bros’ from the title was additionally a part of this with the previously inventory exchange-listed however now privately owned firm saying the transfer “displays the fashionable, extra various, digital, omnichannel retailer Moss is right now with out dropping its heritage. A enterprise that now offers a wider supply than Rent and formalwear alone”.
CEO Brian Brick mentioned the brand new web site “is a celebration of every part Moss stands for right now: trendy, various and accessible. We’ve leaned into our 172 years of experience to land our most trendy tailoring supply but, alongside a spread of premium informal kinds to type a extremely thought of assortment. We’re not only a swimsuit model that sells some casualwear, or vice versa, Moss has reworked right into a aggressive menswear vacation spot for each events and each day wardrobes.”
Central to the shop launch is the brand new SS24 Assortment that includes “softened tailoring and relaxed profiles [that] match the vitality of laid-back summer time dwelling”.
The supply covers all events, it mentioned, together with workwear, weddings, races, proms, or black-tie occasions, with the SS24 Wedding ceremony Assortment “curated in mild materials and ethereal suits”.
Moss mentioned it has additionally employed “an knowledgeable staff of native in-store stylists and educated workers to assist new clients uncover and improve their distinctive fashion”. The shop will even home the ‘Customized Made’ tailoring service, permitting clients to create a bespoke swimsuit.
