The French Beaumanoir Team is making its following relocation, following its procurements of ladies’s merchant Caroll in 2021 and the Sarenza internet site in 2022. The Brittany-based business has actually currently participated in special arrangements with the American Genuine Brands Team (ABG) to get the Western European tasks of the Boardriders Team comprised of Quiksilver, Billabong, Roxy, DC Shoes, Component and RVCA, according to FashionNetwork.com. Financial information were not divulged by the proprietor of the Cache Cache, Bonobo, Morgan and Bréal brand names.
Roland Beaumanoir, the team’s chief executive officer, thinks that this requisition “would certainly establish the Beaumanoir Team’s proficiency in the way of life sector, which is succeeding. The Boardriders brand names are typical and provide a way of life that is both unwinded and driven by an enthusiasm for outside sporting activities. We would certainly as a result be thrilled to handle the difficulty of advertising these brand names on the European market.” Information of the nations covered by the contract have actually not yet been launched.
Beaumanoir would certainly take control of the administration and circulation of these board sporting activities brand names, and wish to enhance their wholesale sales, a circulation network little bit made use of previously by the Breton team, which is made use of to construct networks of top quality stores. Beaumanoir’s stamina in supply and logistics – via its subsidiary C-Log – will certainly be made use of to these brand names benefit.
Nicolas Foulet, Chairman of Boardriders EMEA, stated he was “completely devoted to this wonderful chance, which will certainly allow us to adjust quicker to a quickly transforming globe and to prolong the impact of our brand names over the long-term, both in method locations and in even more metropolitan atmospheres.”
The team’s European head offices are based in Saint-Jean-de-Luz, in the Basque nation. The destiny of a number of hundred staff members has actually not yet been determined, as this is presently a duration of special arrangements. The future of the brand name store networks and the Boardriders multi-brand shops in significant communities and ski hotels has actually not been talked about either.
The American Genuine Brands Team obtained Boardriders in fall 2023. It has actually currently protected collaborations in various other areas of the world: at the end of December, a number of agreements were checked in Asia-Pacific, consisting of a cooperation with BRJ Team for Japan and Taiwan.
The Beaumanoir Team shares Genuine’s dedication to brand name advancement, development and growth,” discusses John McNamara, head of approach and shift at Genuine Brands Team. “Its thorough expertise of the European market, integrated with its considerable visibility as one of Europe’s leading stores, suggests that we can eagerly anticipate a lasting collaboration.”
The Beaumanoir Team, which was started in 1981 and presently utilizes 13,000 individuals, declares to have actually created sales of EUR2.1 billion by 2022, with a network of 2,000 sales electrical outlets. The Beaumanoir household is constantly in search of brand-new requisitions, and last fall it put on get the Kookaï brand name and a handful of its stores, however its proposal was declined by Antonelle-Un Jour Ailleurs.
