Birkenstock will certainly today launch a crucial brand-new shoe, the Zürich Technology. We’re informed it’s a nod to the archive Zürich version however “establishes the design in a brand-new modern context while welcoming the abundant orthopaedic heritage of the ‘zeitgeist and objective’ brand name”.
The principle is “practice satisfies advancement” with the brand-new footwear that debuts on Thursday establishing the initial Birkenstock footbed in a “brand-new modern context” and analyzing the distinct layout of among its well-known footwear “with today’s lens”, 60 years after the Zürich initial introduced.
This version of the shut shoe presented in 1964 (at the time among just 2 items with the well-known footbed) has actually been “crafted for convenience and dexterity”.
Along with being stemmed from its ‘moms and dad’ footwear, the brand-new thing is “motivated by the capability of winter season sporting activities”. The traditional brand name fastening has actually been changed by a single, flexible black fastening.
The firm stated the “energy and appearance of the fastening reverberate within the globe of sporting activities” while the shoe additionally has a suede top and a light-weight EVA outsole, “which supplies ideal assistance and toughness without jeopardizing on weight”.
The anatomically designed cork-latex footbed and various other products are all light-weight.
That launch comes with an active time for the brand name which has actually simply opened up a “first-of-its kind” area workshop and worldwide brand-owned activation area in East London.
The Dray Stroll Gallery within The Truman Brewery has actually been relabelled ‘ Birkenstock Workshop: Stroll With Me’ as it introduces a collection of multidisciplinary artists-in-residence in the funding’s imaginative area.
That comes simply a month after it reported earnings of EUR1.492 billion for the to September 30 (FY23), up 20% as it saw a 6% rise in the variety of systems offered and a 14% surge in the typical market price.
Changed web earnings leapt to EUR207 million from EUR175 million and changed EBITDA was up 11% to EUR483 million.
